Business Plan
Chef-Driven Cocktails
Chef Driven Cocktails (CDC): Drink like a Grown Up – You can’t drink Redbull vodka forever.
Mission Statement: To provide a unique drinking experience, with chef influenced flavors and ingredients, that’s cost-effective without sacrificing quality.
-
The Problem.
No one makes a really good bottled cocktail that’s not just pure sugar and or tastes stale. Mass produced sugar bombs only taste good if you drink like you are still 21 and just finished your 3rd year of college.
2. The Solution:
We offer a four unique chef-driven “adult” cocktails that have sophistication and depth. While maintaining an inexpensive cost for the consumer. A Chef-Driven Drink comes with a unique glassware to collect.
3. The Target Market:
The tasty, specialty aspect of the Chef - Driven Drinks is a perfect companion to Hotels/Lounges to offer these unique drinks in their minibars.
In reaching millennials it is imperative to remember image is extremely important. As part of growing loyalty branding, we are offering two exciting value-added products/services.
Bottle service is declining as millennials want the experience of chef craft cocktails is what this generation wants and are willing to pay for the experience of drinking a complicated alcohol cocktail that comes with professional preparation and presented in a cool container. Chef-driven cocktails offer this experience.
4. Marketing:
They want an experience, not just a drink.
5. Projections and Growth
Our baseline projection model is based on selling 100 units a day.
$14.00 each CDC
$1,400.00 per dayx7
$511,000 per year
Our baseline product cost is based on making 100 units a day.
Questions:
Inventory of recipes. Database.
Inventory of all ingredients. List Inventory Sources.
Develop kitchen plan and flow for production.
How many units could be sold to a hotel for mini bars per month?
How many hotels could be approached to carry CDC?
Opportunity:
2.1 Problem worth Solving
We think that there is a very large market that has barely been broken into and that we also have a unique edge with the access to hotel’s ( Oxford Hotels & Resorts, LLC) and we can market through that company as well.
2016 total sales for alcohol was roughly $223,200,000. Meanwhile, retail stores saw a huge 2.4% increase in hard liquor, while beer sales are declining. For the last 7 years liquor sales have increased in America, followed by wine, then beer/malt beverages. Volume for “super premium” spirits jumped 10.8%, while the next-highest priced grouping “high-end premium” posted a 5.5% increase. Whiskey and Vodka are at the top of the spirits most sold in America. All this
shows are that people are willing to pay up for quality products and higher-end cocktails/spirits.
2.2 Our Solution
Create a superior product that’s affordable
2.3 Validation of Problem and Solution
2.4 Roadmap/Future Plans
3.1 Market Segmentation
3.2 Target Market Segment Strategy
3.2.1 Market Needs
3.2.2 Market Trends
3.2.3 Market Growth
3.3 Key Customers
3.4 Future Markets
3.5 Competition
3.5.1 Competitors and Alternatives
www.instagram.com/drinkcrafthouse
3.5.2 Our Advantages (we have the hotel for a plug)
4.0 Execution
4.1 Marketing Plan
4.2 Sales Plan
4.3 Location and Facilities
4.4 Technology:
Use of computers, websites, data management, applications. Online three prong Marketing and Advertising:
will be an important part of this marketing plan. Specifically, using images, sound, videos to reach millennials. Each one of these social media platforms Social Media and User- Generated Content 1. Millenials use technology more than any other group. allow for unique advertising and marketing.
2. Social Bookmarking and Curating
These websites operate on the basis of link-submission, but the emphasis is on content. You could submit a link to the main page as well as to individual pages, products, posts, images etc. These platforms then circulate your content to their audience base and drive traffic to your site, while also helping to boost your SEO by connecting your links to textual descriptive content.
3. Online Directories for Businesses
DIRECT DISPLAY PLACEMENT means they take your info and incorporate into their search engines. An added feature of adding your links to these directories improves your site’s Search Engine Optimization, gradually improving your website’s ranking in search results.
4.5 Equipment and Tools
FIZZIQTM Cocktail Bottling System
Item# PBS-700001
$4,995.00
The FIZZIQTM Cocktail Bottling System (formerly PERLINI) is a revolutionary new product that embraces two emerging trends in the cocktail world, the increasing interest in bottled cocktails, and the growing use of carbonation in cocktails.
Completely automated one-touch filling. Easily bulk carbonate and bottle any amount of beverage. Bottle up to 120 bottles per hour, without losing product or effervescence. Its size is only 24"h x 18"w x 12" deep.
Comes with:
--Bottling machine;
--Carbonating vessel;
—24 Bottles, 59 caps, and capper;
--Primary regulator, all hoses and connections, and power supply.
The only thing you need to provide is the source of carbon dioxide, which could be a stand-alone cylinder.
NOTE: Please contact orders@perlagesystems.com for ETA
4.6 Milestones
4.7 Key Metrics
6.0 Financial Plan
6.1 Revenue/Sales Forecast
6.2 Expenses
6.3 Projected Profit and Loss
6.4 Projected Cash Flow
6.5 Projected Balance Sheet
6.7 Business Ratios